本论文以郑州市西式快餐市场占有率比较高的代表性连锁店“肯德基”、“麦当劳”、“德克士”为例，通过“查阅文献—调查分析—实践反馈—数理统计—决策参考”的思路，进行走访调研，以问卷、访谈、网络评议、图片反馈、文献信息检索等方式；运用管理学相关理论，借助文献研究、问卷走访、对比分析、定量分析、内部文献资料研究等，以网络为载体，运用网络技术、计算机数理统计等方法，深入分析西式快餐连锁企业在经营管理中存在的问题和不足，提出相关的改进方法和操作指引，并把本课题研究成果在同行业的不同品牌餐饮店加以推广，提升其综合市场竞争力，有力地促进企业的健康发展。     

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关键词：郑州市，西式快餐，连锁店，经营管理 

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The Problems And the Countermeasures on Western Fast Food Chain Enterprise Management in Zhengzhou City
 
      Author: Xu Wenqiang
                                                   Tutor: Huang Haiyang

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AbstractWith the rapid development of economy and the development of western fast food chain enterprises in catering industry, the western fast food chain enterprises exists many restriction problems in process of business development under economic downturn. it must overcome these problems that management mechanism, management conception and management method from enterprises itself. its management need new ways to meet with rapid increasing market competition and consumer groups.

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The thesis cites examples such as KFC, Macdonald and DICOS having big market share, through search document-diagnoses-practice of feedback-mathematical statistics-reference, interview, In the questionnaire, interviews, network evaluation, feedback pictures, documents and other information retrieval methods; the use of management theory, with the literature study, proposed improvements related methods and operational guidelines, and the results of this research to promote them in different brands of restaurants of the same industry, to enhance its overall competitiveness, effectively promote the healthy development of enterprises. 
Keywords: Zhengzhou city, Western fast food, Chain enterprise， management
 
 

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目      录
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中间6个空格

 
一、绪论 …………………………………………………………………………1
（一）课题研究背景及目的…………………………………………………1
（二）国内外研究现状………………………………………………………1
（三）课题研究方法…………………………………………………………4
（四）论文构成及内容………………………………………………………4

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二、郑州市西式快餐连锁企业经营管理现状 …………………………………5（一）经营管理………………………………………………………………5
（二）员工流动………………………………………………………………7